Living in a digital age means everything is accessible online. Everything is at your fingertips. And you kind of feel as though you’ve seen it all. Until you get to New York City. And then you realise you’ve barely scratched the surface.

Your brand is not for everyone.And that's OK.

As a copywriter, your job isn’t to reinvent the wheel. It’s okay to apply tested and proven copywriting formulas that are based on marketing psychology.

Welcome to an examination of Khy, Kylie Jenner's new brand that's been setting the fashion world abuzz.

Why did I become a solopreneur and start a career in copywriting?Because life is hard. But it’s twice as hard when you work a job that you hate.

It's time.You need to hire a copywriter—a great one.Where do other businesses find a skilled copywriter?

The secret to persuasive writing is psychology.As a copywriter, you (hopefully) won’t need to hold therapy sessions for your clients. But you do need to have a couple of psychology tricks up your sleeve to ace their copy.

If no one can find your product, you won't have sales. Simple as that. Here are a couple of signs that you're shooting your brand in the foot with poor product descriptions.

The digital realm has exploded with unrelenting controversy of late, ignited by a fiercely contested topic sparking fiery debate online. The topic? Artificial intelligence Copywriting.

Fashion's ever-shifting landscape requires brands to have names that capture their identity, values, and personality.

Fear not the perils of black hat SEO wizardry because we're about to charm you with some white hat sorcery so you can reparo those search engine rankings.

"The more you know, the more you realise you don't know." — Every person who has researched SEO for any duration of time, ever.